Economics Market structures Essays

Economics Market structures Essays Economics Market structures Essay Economics Market structures Essay The answer o Mr. Mark Fish is prolongations are able to charge what they please because they are in a monopoly. Which exits as their market as there is no competition. Will illustrate market forces and how organizations respond by using graphical charts. The report will also illustrate how the business can achieve growth by raising internal capital or mergers and takeovers, I will also discuss how they achieve a competitive advantage by either selling the product/service for very cheap or create a differentiated product which is better than their rivals. The report concludes by discussing the relevance of he factors discussed. 2. 0 Introduction In this report we shall look at how market structures, market forces and business and cultural environment affect a business. This report has been created to provide understanding and knowledge of, how businesses perform and react in each market structure, how market forces and organizational responses are related and how a business and the cultural environments surrounding it, shape the behavior Of an organization. This report will begin by looking at market structures 3. 0 Market Structures 3. 1 Introduction Recently here at Midas we encountered a comment from a linen who was concerned with, how business within certain market types are allowed and I quote get away with extortionate pricing policies without having to appear to innovate or offer exceptional customer service or even quality of offer I just dont get it! Why do customers continue to support them? Fairly sure our business (Event management services to corporate business) wouldnt get away with it!! Mark Fish, Director ME Holdings Group Pl. This section of the report aims to answer this question, as well as, giving the reader a clearer understanding of market structures. It is traditional to vivid industries into categories according to the degree of competition that exists between the firms within the industry (Slogan, 2006). Figure 1. Shows the four categories in to which industries are divided So what is perfect competition? Perfect competition is made up of four occupations, they are as follows: Organizations are price takers -? This means that because there are so many firms in the industry that each one produces an insignificantly small portion of total industry and therefore has no power to effect the price Of products. The price Of products are dictated by the emend for that certain product. Freedom of entry (No Barriers of entry) Existing organizations within the industry are unable to stop new organizations setting up in business Organizations produce identical products All products are homogeneous or identical which would mean no branding or advertising Producers and consumers have perfect knowledge of the market. Producers are fully aware of prices, cost and market opportunities. Consumers are fully aware of the price, quality and availability of the product At this point, you should take note that few, if any industries in the area world et these conditions. The closest markets to perfect competition would be found in agriculture and the primary sector, fresh vegetables such as carrots and potatoes are a good example as each products are almost identical and prices are set in relation to the demand 3. 3 Monopoly Unlike perfect competition which I have just described, where there are many organizations involved in an industry, at completely the other end we have a monopoly where only one organization exists in an industry. Although, whether an industry can be classified a monopoly is not always clear. For example, a pharmaceutical company may have a monopoly of a certain drug, but there may be alternative drugs for treating a particular illness. Considering a monopoly exists only when one organization controls an industry there must be barriers to entry unlike perfect completion where there are none and new organizations can enter freely. In a monopoly barriers to entry must be high to block entry of new organizations. Barriers to entry are anything that prevents or impedes the entry of new firms into an industry and thereby limits the amount Of competition faced by existing firms Slogan, 2006). There are various ways in which barriers can be created: Lower costs for an established firm An established monopoly is likely to have have developed specialized production and marketing skills. It is more likely to be aware of the efficient techniques and the most reliable/cheapest suppliers and it can also have access to cheaper to cheaper finance. Legal protection The firms monopoly position may be protected by patents on essential processes by copyright by various forms of licensing. Some examples of organizations which are protected by legal protection are Microsoft Words operating system and Monsanto Which modified genetically modified plant varieties and pesticides Muggers and Takeovers The monopolist can put in a take over bid of any new entrant. The shear threat of takeover may discourage any new entrants Aggressive tactics An established monopolist can probably sustain losses for longer than a new entrant. Therefore it can start a price war, mount massive advertising campaigns and introduce new brands to compete with the new entrant Domination The monopolist may resort to various forms of harassment legal and illegal to drive a new entrant out of business It also should be noted that, unlike perfect competition where organizations are price takers in a monopoly organizations are price makers. They can charge what ever they feel adequate to their product/service due to the lack of competition. Referring back to Mr. Fishers comment this would seem the answer to his quirky. If the organization he is consuming with are a monopolist, it would explain the reason that they get away with extreme pricing policies with little or no innovation to customer service because there is no competition, they have zero competitors. Thus allowing them to charge as they wish. . 4 Oligopoly A oligopoly exists when there are just a few organizations between them share the majority of the market. Within a oligopoly, organizations behave differently. Organizations may produce virtually identical products such as, metals, sugar or petrol, however most oligopolies produce differentiated products such as, cars, washing up powder or soft drinks. Just like a monopoly structure, in oligopoly there are barriers to entry, the same tactics can be used to prevent new entrants into an industry. In contrast, unlike a monopoly, organizations have to consider one another because there are so ewe, they are interdependent. Each competitor is affected by anothers actions. This can lead two things competition our collusion: Collusion The interdependence of firms may make them collude (join) with one another. This in turn would almost make it like a monopoly, they jointly maximize and share market profits. Competition Despite the above, they may also be tempted to compete with one another to gain a bigger share of industry profits for themselves. Organizations you will find in an oligopoly include Warner Pros music group, Kellogg, Mills and Pearson Publishers, all of which have around four to five competitors. . 5 Monopolistic Competition Monopolistic competition or imperfect competition lies between perfect cooperation and monopoly. Organizations in this market sell products that are differentiated in some way from rival competitors. The differentiation may be slight, for example, on packaging or branding. In contrast the differentiation may be considerable. In monopolistic competition: The goods and services are NOT homogeneous There will be some form of barriers to entry Consumer and producers will NOT have perfect knowledge of the market Organizations are able are able to point out areas of differentiation between vials In a monopolistic competition organizations are able to charge prices which are higher than the marginal cost of producing a product. Resources are therefore not used in the most efficient way. 4. 0 Market Forces Organizational Responses Now that you understand the different market structures within an economy and how they work. I would now like to illustrate how market forces and organizational responses are related. I will illustrate this by first, discussing what market forces means and secondly using graphical illustrations to help give you a better understanding. Market forces is the term that relates to the interaction of demand and supply. As you know demand is quantity of a good or service that consumers will buy at a given price and supply is the quantity that manufacturers will provide for a price. A balance when then be created called an equilibrium when the quantity that producers will provide for a price meets the quantity that producers are willing to sell at the same price. Figure 2. 0 illustrates when the equilibrium is achieved As you also know the UK is a market economy where consumers are free to spend their money on what they want. This, in a sense, gives the consumer a good amount of power to effect if a business grows or declines. So given the fact that customers decide what they want and what they dont, this creates what is known as elasticity in demand. Prices change regularly increasing and decreasing. Some prices rising will have little effect on quantities bought, although, when prices do change this could affect how consumers and suppliers react. A rise in price can see consumers buying less of that said product and in turn demand drops for that product. In contrast if price falls, demand shall rise. Figure 2. Elasticity of demand Figure 2. 1 shows you the change in demand when price rise and fall. Price of a product is measured on the vertical axis and the quantity of products produced is on the horizontal axis. As you can see PA and Q is where price is lower and thus demand for the products is greater but notice that when the price rises the demand for the product reduces (Pl IQ It is then crucial that you price your product/service correctly because if not this may deter customers in to shopping elsewhere. Another market force which could also affect your business is consumer wages/income decreasing. If the national income falls, it means that consumers have less money to spend on goods and services. This occurs when the demand for a product rises, producers have to employ more staff to keep up with the rising demand and thus wages rise. In contrast if demand for products decrease wages shall fall Figure 2. 2 Decrease in national wages shown by GAP Figure 2. 2 illustrates GAP which as you know is the average national wage in the UK as you can see at times of recession wages fall very low, whilst in periods of boom wages rise because consumers are spending more and here is a greater demand for products. It is critical that in each stage of the economy you are prepared to take the knock on effect of a recession or a boom. Obviously in a recession you will see a decline in demand for your product/service whilst in a boom you may see a increase in demand. In recessions you may have to let staff go and close on certain days to keep expenditure low and in a boom period you may need to employ more staff and stay open longer to keep up with the rising demand. 5. 0 Business and Cultural Environment Now that I have talked over market structures and forces I would like to issues what your business may look like in the future and the factors which will affect your business 5. 1 Growth To get a good picture of what things might look like if you manage your business correctly and carefully would like to discuss growth or scale expansion. Growth of your organization will involve moving from a small to a large organization, which would be financed through your internal profits, investment from shareholders or by borrowing from banks and external lenders. Generating profit is a very important way of financing growth. There is also another way which your organization could grow. This can be seen as a quicker more dynamic way of growth. You can merge or takeover another business. A merge is a situation in which two or more organizations cease to exist (Dave Needed, 2003). In other words two enterprises join together, share the market and the profits. A takeover is like a merger but is where one organization buy the majority (more than half) of the shares within a company. What you MIDST consider is what growth brings. You will need more resources such as staff and land. How will you acquire this? Will you support it through your internal profit or investment from shareholders or loud it be in your best interest to merge or takeover a rival? 5. 3 Competitive Advantage If and when your business has growth how and what is competitive advantage. According to business writer Michael Porter there are two ways be competitive. The first, a business gains competitive advantage from becoming the producer that produces at the lowest cost. This can be done wither by, producing goods in a very efficient way using the best technology or it can be done selling in large quantities. The second, a business can create differentiated products, which involves making the product better than that of vials whilst at the same time making sore that he products is bought by the customer. There is also a third concept which we can use, choosing a market to compete in. Some business products compete in a very large market. Whilst other business compete in a narrower range of products to more select group of customers. Take note that businesses that focus on low cost will have to have a large share of the market allowing them to produce more cheaply than others. Businesses which focus on creating a differentiated product, ensure that their goods and services meets he customers needs deter than their rivals. For you to develop a competitive advantage you must combine your understanding of market forces and the marketing mix. Choosing the most competitive market should help stimulate demand. . 3 Factors which affect growth Now that you have an understanding of growth and how to gain competitive advantage, you need to consider what could affect your growth. 5. 31 Technology We live in an age Of dramatic technological developments (Dave Needed, 2003). Consider gaming for instance, young people today enjoy gaming and are willing to spend a loft money on games and consoles. The more young people who take up gaming may not want to ride their push bike or trial bike anymore/as much, as they are more concerned with the game they bought. Today, also, games console can access to the internet, which allows gamers to play with their friends online instead of playing together in the same room. This gives people the chance to communicate without being together. If gaming trajectory continues on the same path there could be a decline in demand for your product. 5. 32 Cultural Environment Another element which may hinder your growth is the cultural environment in which our business exists, for yourselves its Gaston. Your organization must have a good understanding of the cultural characteristics of people in the societies in which they operate (Dave Needed, 2003). The majority of Godsons population is elderly. What will you do to ensure you do not offend them? Considering they are the majority population, they could impact your growth hugely. If offended they could begin protesting about the trial/bike track which in turn could lead to the closure of your track. Consider also, the level of young and available who can work at the BMW/Trail bike track. There is only small pocket of Gaston who are unemployed, where will you obtain your labor resources? A lack of staff will lead to lack of good service, discrediting your BMW/Trait bike track Future customers could be discouraged by this review 6. 0 Conclusion To conclude this report, I would like to state that all of the subjects have covered in this report are extremely relevant to you and your business model. The type of market structure you enter will determine the price you charge for your good/service and also who your competitors will be (if any). The market force will pull and push your organization, demand for your product ill drop and rise in conjunction with the local economy. Your growth will develop as long as you manage your business correctly, always baring your cultural surroundings in mind and also the advancements in technology. The decisions which lay ahead will be tough and hard to make, ensuring you make the correct ones is the key. Hope this report has helped answer questions and gave you a solid understanding of how the market structure and forces will influence your organization.

Healthy Meals You Can Eat On The Go

Healthy Meals You Can Eat On The Go When your days are packed with classes, assignments, workouts, and social life, sometimes the only time to eat is on the go. However, as youre always in a rush, controlling what you consume can be challenging. Being surrounded by sweets, salty snacks and all types of junk food makes it even harder. To choose healthy options and think about what you should eat and what you shouldnt is really difficult. To help you, we went on a mission to find healthy snacks you can eat on the go. Say hello to the following meals They will fill you up and bring a lot of energy! Breads and Rolls It is unbelievably easy to make healthy rolls and breads. There are a lot of recipes in the Internet and you can use different ingredients you have in the fridge. They can be filled with vegetables, cheese, chicken, bacon, in fact, anything you like. Just look how easy it is to make a healthy roll: take a tortilla, put cheese directly on the top of it, add several slices of tomato, and put some spinach. Of course, you can add whatever you like: mushrooms, avocado, eggs, sausages, etc. Then roll up your snack and enjoy it when you feel hungry. Yoghurt and a Fruit Another perfect snack option on the go is yoghurt and a fruit. You can make yoghurt yourself or buy at a shop if you have no spare time to prepare it. It is a great source of vitamins and minerals, and its creamy texture makes it feel more like a dessert than a healthy snack. Take a fruit with you as well. You can choose any you like: apple, banana, grape, pear, they all are portable and easy to eat when you are in a rush. String Cheese It is well known that cheese contains a lot of calcium. Thats why it is recommended to be consumed regularly. String cheese is a popular option not only for kids lunchboxes, but for students as well. It is a reliable source of all essential nutrients. Take a pack of string cheese with you to college and eat when you feel hungry. Your body will thank you for such healthy snack. Protein and Granola Bars Looking for convenient delicious food on the go? There is a wide selection of bars available today that provide protein and other important vitamins for you to feel full and satisfied at the same time. Granola bars are small, portable and napkin-free eats that can be a helping hand in any â€Å"hungry† situation. Grab a bar and go to college! Mixed Nuts Nuts like almonds, peanuts and cashews are extremely tasty and healthy at the same time. They will add a lot of protein and unsaturated fats to your diet. Mixed nuts are just a perfect snack option. Just think, they are convenient to eat and wont take much place in your bag. Thats why when packing your things in the morning, dont forget to take some nuts with you. Dark Chocolate If you want to eat some sweats, better consume dark chocolate. But choose one with at least 60 percent cocoa content. Dark chocolate is known to be one of the best sources of antioxidants on the planet. It is packed with beneficial minerals, it is good for skin, helps to lose weight and improves mood. As you see, dark chocolate is just a perfect snack option for every college student! All of these are healthy snacks that will help you establish good eating habits. Next time when buying food make sure to take healthy options such as seeds, nuts, dried fruit, multi-grain crackers, rice cakes and vegetables. Take them with you to college to ensure you make smart food options, giving you the opportunity to improve your health one bite at a time!

The Definition of an Operating Segment Essay Example | Topics and Well Written Essays - 750 words

The Definition of an Operating Segment - Essay Example Corporations that sell at the retail level, but who also have an online operation have multiple operating segments. The e-commerce operation would be considered an operating segment. Let’s take the Jiffy Lube business as an example. The money generated by the oil change operation would be considered an operating segment. The car wash operation of the business is another operating segment. Any food items sold inside the store in the waiting area would be a third operating segment of the company. 2. I agree with your definition of an operating segment. It is imperative for the CEO or COO of a company to evaluate the performance of each operating segment on a recurrent basis. Whenever an operating segment starts to under perform that segment could become unprofitable. A strategy that can be used by management to eliminate operating segments that are not generating profits is divesture. Divesture can be defined as the partial or full disposal of an investment or asset through sale, exchange, closure or bankruptcy (Investopedia, 2011). Investopedia.com (2011). Divesture. Retrieved September 7, 2011 from http://www.investopedia.com/terms/d/divestiture.asp#axzz1XEq4B6YF Effective and successful managers are able to generate profits from all the operating segments of a company. On many instances companies achieve expansion by adding operating segments to their operations. ... Two powerful stock exchanges are the NYSE and the LSE. The Securities and Exchange Act of 1933 requires companies to register with the SEC prior to going public. The Securities and Exchange Act of 1934 discusses the matter of being public. Once a company is public the SEC oversees its activities. The Securities and Exchange Act of 1934 regulates broker dealers and stock exchanges. 6. GAAP guidelines are used in the preparation of financial statement disclosures. Financial statement disclosures are comments or explanations listed in a company’s financial statements. Three types of items that are covered by disclosures and whose inclusion is mandatory based on GAAP rules are changes or errors, asset retirement and insurance contract modification. There are also voluntary disclosures included in the business reports of companies. Some voluntary disclosures include forward looking statements and management analysis. 5. The threshold to for an operating segment to be reportable is listed below: Reported revenue is at least 10 percent of combined revenue Reported profit (loss) is at least 10 percent of combined profit (loss) Assets are 10 percent or more of combined assets (Schroeder & Clark & Cathey, 2011). Schroeder, R.G., Clark, M.W., Cathey, J.M. (2011). Financial Accounting Theory and Analysis (10th ed.). New Jersey: John Wiley & Sons. 7. Weekly Summary Week 5 was very challenging, but I learned a lot about accounting during the week. The individual paper discussed pension funds. I learned that the use of pension funds became used a lot in corporate America after World War II. The accounting profession and the government have ensured that corporations respect the rights of retirees by properly funding pension funds. In

What adjustments to prices could Moscows Kofe Haus Essay

What adjustments to prices could Moscows Kofe Haus (КÐ ¾Ã'„Ð µ Ð ¥Ã °Ã'Æ'Ð ·) restaurant formulate in order to draw more customers during the recession - Essay Example Many assumptions will have to be made due to a lack of good market data, typical of the non-transparent Russian business operating environment. An anecdotal SWOT analysis and literature review was conducted to find solutions to the difficult economic conditions confronting COFFEE HOUSE in the global recession. Marketing strategies and business models from North America were examined. Local competition was surveyed and the target market consumer was profiled. Although the North American market leaders have a dominant world position, they have also suffered during the recession. Not all the strategies and tactics are applicable in the Russian market; but some techniques were adapted with some reservation. COFFEE HOUSEs strength lies in its long history adapting to local market conditions, close contact and development of loyal customers. An evolving strategy must respond to deteriorating purchasing power of consumers and possible loss of market share to new competitors. A shift away from food-based price discounts towards value-based espresso drinks is recommended. The retail hospitality industry is generally vulnerable to downward swings in the economy. Coffee retailers in specific exist in an extremely competive environment and need a strong strategy to survive. The retail coffee market is generally susceptible to fickle consumer tastes and highly price sensitive. Russian coffee and tea franchises are relatively young and it is assumed that much can be learned from experiences in the international arena where a longer track record is evident. Additionally, the hotter competitive scene in mature markets may provide excellent examples for where the Russian market can expect to evolve. Coffee establishments in North America, Europe and Australia have already weathered economic downturns and have applied creative tactics to maintain profitability. These examples, if carefully selected fit unique Russian consumer demands, may provide a attractive pathways

The end of the book Essay Example for Free

The end of the book Essay Mr and Mrs Birling are holding onto a pretence and are proud and do not want to be proven wrong. Unlike Sheila who has become humbled through this conversation in the evening.  After the family discover that the Inspector was a hoax, Sheila still does not believe he came to trick them; she thinks he came to teach the Birlings and Gerald a lesson about unselfishness and caring for others rather than themselves. She says that the facts are still the same, that the family were still very selfish and uncaring. Sheila is the character who has learnt the most. Her refusal to retake the engagement ring shows that she has matured at the end of the evening. She approaches Gerald in a different manner, as she now understands that she doesnt know Gerald properly, the way she should. She has to start all over again to get to know him. She realises that she and Gerald must be honest with each other if theres to be any relationship between them. She says, You and I arent the same people who sat down to dinner here. Wed have to start all over again, getting to know each other There could be many explanations for why Sheila Birling responding to the Inspectors and why her father Mr Birling did not. Sheila reacted very positively and understood the Inspector because the Inspector was asking at her lever; a level that she would understand.  Sheila is more of a sensitive character and is very vulnerable; someone can very easily make her change her views. Since she is still young, and she is not set in her ways, she has not yet created her own philosophies and ideas as her father has; she can be influenced by the opinions of other, especially as this Inspector had an imposing presence and also used very emotional tactics to convey his message.  As proven at the end of the play, the Inspector was in reality not an Inspector. The author leaves us in suspense as to who this may be.  I believe, Mr Goole could be a socialist who has been studying the case of Eva Smith for many years and now realizes all the trouble she has gone through, decides to teach the Birlings a lesson, as to show them how selfish they are. He could also be a prophetic character from the unreal world, like for example, an angel or a fairy come on behalf of the poor oppressed young Eva, again solely to teach the family a lesson.  Mr Goole could also be a friend or relative of Eva Smith who cares about Eva and is very upset and angry about how she has been treated, therefore comes to avenge her oppressors in some way.  He could be some sort of prophet or messenger come from God to avenge the poor girl and to teach the Birlings something important. He could be a polite Inspector from another district who came to work on the case.  J.B. Priestley is a sociologist and in the play, the Inspector expounds many socialist ideas about having a fair world, etc. Therefore, the Inspector is representing Mr Priestley as a sociologist to convey his message to viewers.  The Inspectors voice is also the authors voice; all the authors ideas and philosophies are portrayed as correct with the help of the Inspector and Mr Birling, who is a capitalist and proven wrong at the end of the book.

Educational Philosophy :: Education Educating Teaching Essays

Educational Philosophy Growing up, I have always been surrounded by teachers. My mother, father, and stepmother are currently teachers and my grandmother is a former teacher. Automatically it was assumed that I too would become a teacher, but I had another profession in mind. I always enjoyed playing school when I was little, but I enjoyed playing house more. House may have had an impact on the profession I had in mind. I wanted to become an interior decorator because I loved decorating and arranging my house. I determined, in my mind that I would go to school to be an interior decorator. I then stopped contemplating about my future profession until high school. High school is where teachers advise you to choose a profession and gain experience in that field. Not many people pursue interior decorating as a profession in the country where I live. My guidance counselor just laughed at my dream and told me to select another profession to gain experience. As a result, I picked education because of m y family influences. I joined the Future Educators of America and that's when my professional goals and admirations altered forever. The FEA would go into surrounding elementary and middle school classrooms to bestow assistance to teachers and gain experience in the education field. I initially went into a self-contained learning disability class and fell in love with the field. I felt comfortable around the students and everything seemed to come naturally to me. I then began to look deeper into my life and realized that special education was the job I was intended to perform. I have been blessed with a handicapped and mentally impaired sister and she also encouraged me to follow my mother’s footsteps into the special education field. I love working with my sister because she is so eager to learn and loves having people work with her. She shows me that special education students want to learn, but no one wants to teach them. She always loved going to school and would even go sick so she would not have to miss. She taught me the importance of teachers, especially special education teachers. I want to make a difference in the lives of others and I believe the best profession for me to accomplish this goal is in the special education field.

Mcdonald’s Strategic Management Globalization Strategy

Example 1 Localization strategy of McDonald's McDonald is using localization strategy in term of choose to localize the language that they use to sell the items especially burger and tries to localize the food itself, localization is absolutely necessary to attract customers across nations. One of the examples is McDonald’s localization of its food menu. u. Even though the menu is to a certain degree standardized all over the world, but some of items are unique to each country and that taste also localize of the local market.The burger that prepared by McDonald’s well known in all over world. In Japan customer can order a â€Å"koroke† burger that which contains katsu sauce, cabbage and mashed potato. In Hong Kong, customers can find a burger that is served between rice cakes not in sesame seed buns. In Malaysia, McDonald customers have much choice such beef burger, chicken burger and fish burger. McDonald provided chicken. Some of religious group do not prefer t o take beef so McDonald provided chicken and fish burger for them.More than that, McDonald in Malaysia do not provide pig meat burger because majority of Malaysia don’t not take pork and would also be upsetting for religious. In India the type of burger totally different from other country because eating beef is against to religious rules. McDonald's brand is strongly associated with hamburgers, but McDonald open vegetarian restaurants that provide vegetarian burgers. International strategy In the India market McDonald's accepted the international strategy over franchising to push their main competencies and to customize their goods and service according to the demand of local customers.This way the business be sure of on local subsidiaries in India to follow the rules and regulations of running McDonald's and make sure the goods and service must be standardizing. McDonald to complete standardization within an international scale is difficult because of Indian market is more traditionally diverse. McDonald's standardizes as much as can to make less costs, but they are conscious of cultural differences and have to accepted the perception of â€Å"think global, act local† (Hill, 2009).The subsidiaries provided by international strategy with some freedom, but the main controls belong to with managers at the center of operations in America. The subsidiaries provided by international strategy with some freedom, but the main controls belong to with managers at the center of operations in America. The Indian subsidiaries are approved the power to plan, make and market innovative products that directly respond to the local customers' preferences According to Hindu population cow is worshipped so McDonald’s does not use beef to prepare burger.In India McDonalds fully removed beef for pork for Muslims customers. As a replacement for of the ever-popular Big Macs set up in the west, McDonald's in India serves â€Å"Maharaja Macs â€Å" that contain mutton and some vegetarian rice pies. McDonald's is required to change and adapt their goods and service to local customer demand because the India customers have different favorites due to traditional and religious differences. More than that, in foreign countries there have local food for consumer while McDonalds is among one of the traditionally American fast food.McDonalds able to maintain the local tastes on condition that it focuses on its main competency of fast food. In Europe, from fast foot roots McDonalds unfortunately straying. In strength to compete like Starbucks, McDonald’s is turn-off the restaurant space extra upscale and easy, while offering in good health and more locally tasty foods. McDonalds also offering rental iPods and Wi-Fi available for customers. However, this strategy not only reduces the product fair play by get used to local tastes, but also changes McDonalds even additional away from its main competitors of fast food